I recently came across an interesting forums thread on MMO-Champion today, and it got me thinking about my own undercutting practices in the auction house. While this guy doesn’t seem to have a solid plan in place for working the auction house, many players do, and I’ve noticed many different strategies in terms of auction house selling.
Auction House Undercutting
For my own auction house strategies, I follow one general rule:
- Selling lower = Selling faster
- Selling faster = More gold
If I see stacks of Elementium Ore going for 50g per stack, with sellers undercutting at 49.5g, then 49g, then 48.75g…I undercut them all at 45g per stack. Why? Because, I try to think like a thrifty shopper. By undercutting over 3.5g per stack, this appears to be a better deal that players will want to jump on quickly.
Now, I know some items are just simply needed more than others, and chances are I would still sell at a higher price. But with that logic comes a risk.
Let’s use the same example above, and say I undercut the 48.75g to 48.5g. This leaves me vulnerable to several possibilities:
- No visible “special” or “deal”
- Easier to undercut me
- May not sell as quickly, thus increasing the auction time and likelihood I myself will be undercut.
My goal is to sell items within 2 hours of being listed. Pick apart my strategy all you want, but I sell 90% of my stuff within that time frame. It makes me gold faster, and for higher-priced items, I am not wasting gobs of gold on AH deposits that I may never see again.
For harder-to-sell items, like Globe of Water, there may be 2 on the AH at 10g. In an effort to sell a not-in-demand item, I tend to undercut muchlower, sometimes as much as 50%. Inthis case, I would list my Globes of Water for 5g/each.
To me, selling faster is worth the 3g or so difference.
High End Items
Let’s say I get an epic BoE drop that is already available on the AH for 30,000g and another for 29,500g. What that means to me is there are 2 items for 30k gold. That’s what I see. I see an undercutter trying to make as close to 30kg as possible. Not enticing if I am a buyer. What do I list mine for? 25,000g. That’s a possible 4k loss, but I don’t see it that way.
What I see as a seller is 2 high quality items that are probably not selling. I can undercut by 500g and sit in the same boat as the other two sellers, and sit on my auction for who knows how long…Or, I can list for 4k less and give my item higher appeal at a lower price. This reduces my item’s time on the AH, and further reduces my chance to be undercut by new sellers or the original two sellers.
This logic helps me sell everything fast. Some might say I undersell, I say I make money FAST.
Ultimately, what you decide to do is up to you. Some people are patient and can wait weeks for items to sell…but my experience tells me that in almost all scenarios, the more time that passes, the cheaper things get. Sell quick, sell fast! That’s my policy!